One of their flagship programs is the "Mastering Google & Facebook Advertising" course, a comprehensive 4-month program that guides students through every step of creating, managing, and optimizing digital advertising campaigns on two of the largest online platforms: Google and Facebook. This course is designed for individuals who want to understand how to navigate and leverage these platforms effectively, whether for personal projects, business purposes, or professional advancement.

Course Outline:

1. Introduction to Digital Advertising Ecosystems  

• Overview of Google and Facebook as advertising platforms. 
• Understanding their roles in digital marketing strategies, strengths, and key differences.

2. Platform Familiarization and Account Configuration  

• Setting up Google Ads and Facebook Ads Manager accounts. 
•  In-depth walkthrough of the dashboards and essential platform features.

3. Defining Campaign Objectives and Business Goals  

• Aligning marketing objectives with the right campaign types. 
• Setting SMART goals for measurable success.

4. Crafting High-Impact Ad Creatives  

• Best practices for various ad formats (text, display, video, and carousel). 
• Creative guidelines for enhancing engagement and conversion rates.

5. Audience Segmentation and Targeting Techniques  

• Advanced targeting strategies based on demographics, interests, and behaviors. 
• Techniques like local targeting and geofencing for hyper-local campaigns.

6. Effective Keyword Research and Copywriting  

• Using tools to select precise keywords. 
• Writing compelling ad copy to maximize conversions on both platforms.

7. Optimizing Bids, Budgets, and Delivery  

• Understanding manual vs. automated bidding strategies. 
• Allocating budgets efficiently for maximum ROI.

8. Placement and Network Strategies  

• Optimizing ad placement across Google’s Display Network and Facebook’s placements. 
• Cross-channel strategies for omnipresent ad delivery.

9. Enhancing Ads with Extensions and Features  

• Leveraging ad extensions like site links, callouts, and lead forms for better performance. 
• Integrating advanced features to boost conversions.

10. Conversion Tracking and Analytics Mastery  

• Implementing conversion tracking using Google Tag Manager and Facebook Pixel. 
• Interpreting campaign performance data through platform analytics.

11. A/B Testing and Data-Driven Optimization  

• Running A/B tests on ad creatives, copy, and targeting. 
• Using data insights to refine campaigns for better results.

12. Advanced Strategies: Remarketing and Retargeting  

• Building effective remarketing campaigns using Google and Facebook custom audiences. 
• Personalizing retargeting ads to boost conversion rates.

13. Local and Geo-Targeting Strategies  

• Utilizing location-based targeting for hyper-local business campaigns. 
• Best practices for small and medium-sized enterprises (SMEs).

14. Integrating Social Media with Ads  

• Combining organic social media engagement with paid advertising strategies. 
• Building cohesive multi-platform campaigns that drive brand awareness and sales.

15. Cross-Platform Advertising Techniques  

• Creating strategies that span Google, Facebook, and other platforms. 
• Scaling ad campaigns for broader reach and increased conversion rates.

16. Ad Compliance and Policy Management  

• Navigating platform-specific ad policies, including content restrictions and approval processes. 
• Ensuring compliance to prevent account suspensions.

17. Keeping Up with Advanced Features and Platform Updates  

• Exploring new features and updates in Google Ads and Facebook Ads. 
• Leveraging emerging technologies and trends to maintain a competitive edge.

18. Final Project: Building and Managing Comprehensive Ad Campaigns  

•  A hands-on project where students plan, create, and optimize a full Google and Facebook ad campaign.
• Presenting data-driven results and campaign insights.